Venti, please

In today’s digitally-growing world, both large and small brands must keep up with their consumers. People are shifting from physical advertising and consuming to online shopping, online branding and online interacting. Corporations are being forced to think innovatively to keep consumers’ attention in a world where so much is being thrown at them at once and avoiding the hustle and bustle is as easy as one click of a mouse.

Starbucks Coffee has digitally branded itself through a highly-interactive website, online advertisements, a Twitter account, a Foursquare page and hundreds of Facebook pages. Part of digital branding is knowing who your audience is. Starbucks pays many websites to have its ads run where its target audience shops  and socializes. The Starbucks website is easy to navigate and cohesive aesthetically, and it leads consumers easily and quickly to promotions. Starbucks brands itself through the colors green, yellow, brown and purple and modern typography and design. The Starbucks Twitter and Foursquare accounts allow for short and easy promotions to catch a reader’s eye, while the Facebook page allows for more information in a more leisurely environment. 

Through these things, Starbucks is making its brand known in the digital age. One suggestion I have for Starbucks is better utilization of QR codes; nothing says twenty-first century consumer like doing as little work as possible to gain or buy.