As a granddaughter of a grandfather trying to keep up with
the times, I know all-too-well the struggles of adults and technology. I taught
my grandfather how to use the Mac computer, email, cameras and his cell phone
among many others on a very long list. Now my grandfather wants to get an
iPhone despite my protests.
Another
piece of technology we have in my house is a Vizio television, which is why the
latest Vizio commercial caught my eye. Vizio recently released the tagline, “So
easy, even an adult can figure it out.” Immediately I knew that this brand was
by far one of my favorites on the market today. It not only brought out a comical
aspect of my life, but it also tied that comedy to a struggle in so many
parents’ and childrens’ lives.
The commercial currently airing on television includes a young girl helping her
father with all sorts of technology in his day-to-day life. At the end of the
commercial, however, Dad helps his daughter with the Vizio television. The
commercial is wonderful because it is heartwarming, but also because it pokes
fun at the slowness and newness of technology to the older generation. It makes
that older generation feel like they are not alone and that Vizio products can
solve their aversion to technology. I think Vizio does a brilliant job of
letting its audience know that its technology is user-friendly by making a joke
that most families can relate to.
Props to you, Vizio.
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